Outstanding personalisation options

Platform Direct has outstanding personalisation capabilities, allowing you to make each email a one to one communication experience.

Personalisation data

Any data stored in the database can be displayed in an email to personalize it. At its most basic, this allows you to personalise by using the first name field to create “Hi John” for example. However, this is just the tip of the iceberg. There are many possibilities open to you. By using the location of a subscriber, you are immediately confirming your awareness of where they reside, and that your products and services are relevant to that location. Personalisation also allows you to display information such as address and email data, providing you with the opportunity to request that subscribers update their information if necessary.

Content conditional on profile

With Platform Direct Plus, you can totally customise a communication based on the subscriber's profile. With conditional content, all subscribers who meet a certain set of conditions receive an email with a section of content personalised to their own profile. Subscribers who meet different conditions, receive a different version of the content. For example, you may want subscribers residing in a certain state to view information about a new store opening within that state. This information may not be relevant to those residing elsewhere and so alternate content can be created for those contacts. It makes creating relevant communications that are of genuine interest to subscribers so much easier.

• Display different text based on profile
• Display different images based on profile
• Display different content based on subscriber's interests
• Display different content based on subscriber's behavior (whether they have opened a previous email for example)