Features

Platform Direct is the most feature-rich EDM system available in Australia today providing targeted, personalised communications. The functionality has been designed to allow marketing personnel to take full control of their eMarketing communication, quickly and easily. Here’s a summary of Platform Direct’s many features:

Easy to use

Simple "get started" wizard takes users through the campaign creation process Mircosoft Word-like template and message creation Full online support including "how to" videos Personalised training available

Database management

Import from Microsoft Excel (csv) file Drag and drop field mapping Create unlimited custom database fields Set-up multiple databases Export to Microsoft Excel (csv) file Integrate with third party applications through API

Targeting & segmentation

Easily create 'send groups' filtered on profile data Automatically add subscribers to a specific filter group based on their action (opened a particular email for example) Filter on multiple criteria using the advanced search facility

Subscription forms

Quickly build a subscription form through Platform Direct's form builder Use the subscription form on a Platform Direct subscription page or integrate it easily onto your website using an iFrame Allow subscribers to choose multiple subscriptions

Email campaign creation

Create reusable email templates easily through the WYSIWYG editor Duplicate templates Upload and insert images Upload and link to documents Include personalisation data easily Email preview Create text version Send test emails prior to broadcast Test for SPAM filter acceptance

SMS campaign creation

Personalise SMS messages Create targeted send groups by filtering the database Receive SMS replies from recipients and view in Platform Direct Manage unsubscribes

Personalisation

Create multiple database fields to store profile data Utilise stored data to personalise the email or SMS text Create conditional email content based on subscriber profile

Surveys & forms

Create simple surveys for your subscribers with the form builder Build a form for any purpose (event registrations for example) All responses stored against the subscriber Decide if you want fields to be mandatory or not Use responses to create targeted, relevant communications

Splash pages

Easily create a landing or "splash" web page using the WYSIWYG editor Insert forms you have created Insert images Pages are hosted on the Platform Direct system

Subscription management

Optional double opt-in functionality provided Allows you to comply with the Australian SPAM Act Automatic unsubscription management Manage bounces easily by creating triggers

Reporting

Full email campaign reporting Reports emails opened, links clicked (per link) Campaign history Full account information

Take a detailed tour of Platform Direct's features.