Platform Direct - Email Marketing & Database Campaign Subscription Software

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To create a new campaign, you can use the Getting Started Wizard or Professional Mode. Professional Mode provides a checklist which allows you to track the steps required to complete a campaign.

The checklist includes:

Whether a Template has been selected
Campaign Information Entered
Content Entered
Recipients Selected
Ready to Send

These campaigns can be organised into categories/folders.

Email reports are available for campaigns which have been sent. The summary tab provides statistics on the campaign’s performance.

The summary includes:

Emails sent	Emails waiting to be sent	Emails opened	Average delay in opening
Emails unopened	Emails failed/System errors	Emails bounced	Contacts who unsubscribed
Contacts who subscribed	Total click throughs	Unique recipients who clicked on links	Total triggers executed
Unique recipients who executed triggers	Total forwarded emails	Forwards accepted	Forwards pending

The reports can be compared to another campaign through the ‘Compare Other Emails’ tab.

The Operations tab allows you to organise recipients of a campaign who took a specified action (from the summary) to be added to a group.