The West Australian Case Study
The online arm of Perth's daily newspaper, The West Australian, has chosen Platform Direct to drive email and SMS communications to its large subscriber base. Platform Direct's RSS capability allows The West Australian to integrate news stories straight into the system, saving double data entry. Platform Direct's scheduling features then allows The West to set the dispatch of emails automatically.
The West Australian has a significant email circulation and readership. These emails are being sent via Platform Direct for the West Australian. These drive various publications including:
To drive high output campaigns such as that sent by The West Australian, Platform Interactive recently made significant upgrades to its system hardware, benefitting all Platform Direct clients. Platform Director, David Barnes suggested that powerful behavioural-targeting capabilities are a key feature for customers when searching for an EDM solution. The use of Platform Direct by a major media group such as West Australian Newspapers demonstrates the product's high performance in this area. |
